Celebrity Cruises Sets Sail into River Cruising with New Luxury Fleet

In an exciting expansion of its renowned ocean cruise offerings, Celebrity Cruises has officially announced its entry into the world of river cruising. The new venture, Celebrity River Cruises, will introduce a premium river cruise experience, with bookings set to open later this year.

The move marks a significant step for the brand, which has long been associated with high-end ocean voyages. With an initial order for 10 state-of-the-art river cruise ships, Celebrity River Cruises will begin operations in 2027, bringing guests to some of Europe’s most historic and picturesque destinations.

A New Era of Luxury River Cruising

Celebrity Cruises has built a reputation for innovation, modern luxury, and exceptional service, and its river cruise product is expected to follow suit. While specific details about the ships are yet to be unveiled, guests can anticipate elegantly designed vessels, immersive cultural experiences, and world-class amenities tailored to the discerning traveler.

The fleet will navigate iconic waterways, offering intimate access to Europe’s most celebrated cities and hidden gems. Destinations will likely include the Danube, Rhine, Seine, and Douro rivers, providing guests with an immersive journey through history, culture, and breathtaking landscapes.

A Bold Step for Celebrity Cruises

Lisa Lutoff-Perlo, Vice Chair of External Affairs for Royal Caribbean Group (Celebrity Cruises’ parent company), highlighted the brand’s commitment to expanding its luxury offerings:

“This is an exciting evolution for Celebrity Cruises. Our guests crave new and enriching experiences, and Celebrity River Cruises will deliver the same level of luxury, culinary excellence, and personalized service that has defined our ocean cruises. We’re thrilled to bring this vision to life in 2027.”

As the river cruise industry continues to grow in popularity, Celebrity’s entrance is set to shake up the market, introducing fresh competition to established brands. With its focus on modern luxury and innovation, the cruise line’s expansion into river cruising is poised to attract both loyal Celebrity guests and new travelers seeking a refined and culturally rich journey.

What’s Next?

While further details on ship design, itineraries, and onboard experiences are expected to be revealed in the coming months, excitement is already building. Bookings for Celebrity River Cruises will open later this year, offering travelers the chance to be among the first to experience this groundbreaking new product.